I value the fact that you’re here. I’m ShaRena; designer, creator, future architect and founder of this multidisciplinary studio. I’ve sported many hats in creative direction and design over the last 13 years and I’m happy to be of service and mentorship using my skill set. I have offerings for students & young professionals as well as businesses & entrepreneurs. Feel free to explore. 🙂

Providing holistic service bundles for start-ups, organizations, institutions and entrepreneurs.

Sharing creative think pieces, projects, products, and studio services for scholars.
Visionary designer and founder with 13+ years of experience spearheading branding, graphic, web, and spatial design to launch and elevate small businesses. Currently pursuing a Master’s in Architecture to expand into physical space design. Known for creating unique, bold and memorable designs.
OCT 2024 - CURRENT
Design marketing assets, editorial layouts, and branded content for campus-wide
magazine publication.
Collaborate with writers, photographers, and editors to produce visually compelling stories
that reflect student life and institutional identity.
DEC 2012 - CURRENT
Led over 200 branding and digital design projects for small businesses, nonprofits, and cultural initiatives. Lead strategic messaging and narrative development for over 100 clients
Collaborate with organizations to create participatory design frameworks and branded environments that prioritize occupant engagement. Mentored clients through launch phases, translating abstract goals into strategic design frameworks.
Applied ethnographic research and participatory methods to co-create meaningful user experiences.
July 2022, 2023, 2024
Spent three consecutive summers documenting the healing effects of the El Yunque rainforest, the beach and riverside of Luquillio, and the physiological benefits of off-grid, bio-harmonic living in Las Marias.
President, CBU Chapter 2026-Present
Junior Vice President, CBU Chapter 2025-2026
B.Arch & M.Arch Candidate, Class of 2028
- Expanding digital design mastery into physical space through architectural training.
Interior Design 2016
Architecture 2015
Interior Design 2014
Interior Architecture 2011-2014